Approach
Innovation
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Context
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Most corporations struggle to measure and capture innovation returns. Annual plans allocate innovation budgets, difficult to measure success
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Despite big budgets and talent attraction efforts, companies cannot keep the tracking of the pace of innovation market progress, and complex corporate processes & bureaucracy go against the original innovation goal of disrupting the market
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Most of these budgets are typically spent in pilots and PoV, not able to scale and without tangible return. Most of results not even manage to reach the decision-making committees, left as “innovation investment tick marks” part of the strategic planSo
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Sometimes, there are some ideas that despite having a lot of potential, they present a big branding risk, such as entering a new market or target a different cohort of customers…. Companies do not have a safe environment to test them risk-free
Way of working
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Aiming to develop, build, test and scale new business ideas, that we operate as independent entities to the corporation, with their own P&L, avoiding bureaucracy and increasing speed
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We run end-to-end proof of new business ideas, with independent and stand-alone P&L
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To do so, we create a hybrid team with the client, and liaise with market functional experts and innovators to problem-solve together the best solutions in the market
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Our proprietary technology, including the management platforms bring additional pace to the game, with ready-to-use assets available to the team
Source: Alpen Consulting GmbH